Apple Raises Prices Across the iPhone Lineup as DRAM Costs Catch Up
Apple's iPhone 18 Pro launch brought $100 price hikes across almost the entire iPhone lineup, including older models like the iPhone 16 and iPhone 17. The increases coincide with a DRAM shortage driven by AI data center demand, and Apple CEO Tim Cook has said the company can no longer absorb rising memory costs.
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The incomplete history of Duo devices
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It’s the year of smartphone price hikes
Apple raised the iPhone 18 Pro and Pro Max by $100 and also increased older iPhone pricing. Google's Pixel 11 and Samsung's Galaxy Z Fold 8 Ultra similarly launched higher than their predecessors, making $100 price hikes a recurring industry trend.
Apple’s new CEO is reviving a Steve Jobs strategy from 25 years ago
In his first keynote as CEO, John Ternus emphasized the iPhone as the intelligent personal hub, contrasting with Tim Cook's attempts to diversify the narrative. This mirrors Steve Jobs' 2001 defense of the PC before the iPod launch, suggesting Ternus may have a similar game-changing product in mind.